Communications and Branding Guidance

MHCLG issued this Communications and Branding Local Authority Guidance for the Towns Fund, covering Town Deals (including Accelerated Funding) and the Future High Streets Fund (FHSF).

This Guidance provides clarity on how Local Authorities should use Government branding to help promote projects funded via the Towns Fund (Town Deals and FHSF) and collaborate on external communications opportunities. This includes guidance for those Local Authorities that are partnered with the Northern Powerhouse, the Midlands Engine, and the Oxford to Cambridge Arc.

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Building a strong brand for your Town Deal