Building a strong brand for your Town Deal

A Town Investment Plan (TIP) is more than just a bid document to unlock investment in selected projects. Good TIPs set out a clear and compelling vision for the Town’s future which stakeholders and the public feel they have helped to shape and can buy into going forward.

This guidance considers how Towns can take the contents of their TIP and turn it into a narrative and brand identity under which component projects become more than just the sum of their parts.

So don’t let your TIP sit on a shelf gathering dust. Put it to work as you move through Stage 2 and on towards project delivery.

We’ve created this interactive toolkit to help you build an action plan for your next steps. You can fill this in online or print out and brainstorm with your team.