Towns Fund Communications and Branding Guidance

The ‘Towns Fund Communications and Branding Guidance’ sets out the communications requirements for projects funded by the Town Deals programme and the FHSF competition.

All Towns Fund places (both Town Deals and FHSF Competition) should use the ‘Funded By UK Government Branding Manual’ for branding promotional and marketing materials. The ‘Towns Fund Communications and Branding Guidance’ references this, but serves as a broader guide for communications activity beyond branding. The document contains guidelines for:

  • Branding

  • Engaging with the Department on project milestones

  • Collaborating with the Department on strategic comms opportunities

  • Proactively organising and promoting Towns Fund interventions

NB. In July 2024, the former Department for Levelling Up, Housing and Communities (DLUHC) was renamed to become the Ministry for Housing, Communities and Local Government (MHCLG). Going forwards, any former ‘Levelling Up’ interventions (including Towns Fund projects) should only be using the ‘Funded by UK Government’ branding guidelines. We do not expect existing assets with the ‘Powered by Levelling Up’ branding to be removed, but places should look to amend these when assets are next updated.