Amplifying your message: content and channel strategy

As you deliver your projects, you will have messages you need to communicate. A ‘content and channel strategy’ will ensure your messaging resonates with your audience’s needs and priorities.

This animation explores how to shape your content around your audiences, and the channels you can use to reach them. 

Engagement in the Post-COVID World

Since the start of the COVID-19 pandemic, businesses, community groups, councillors and MPs (and more) have had to learn how to engage in new ways. As we enter into a post-COVID environment, it is important to implement blended engagement techniques, applying the digital skills developed since the start of the COVID-19 pandemic.

This guidance outlines the steps to follow to help ensure engagement remains consistent, accessible and far-reaching.

Media Relations

Whether you’re already starting to deliver your projects or are still working on your Business Cases, this guidance will take you through the key ingredients you need to deliver effective, compelling communications through the press.

This document will provide you with the necessary guidance to plan, prepare, and deliver proactive engagement with journalists, and the steps to follow if negative press is published about a project.

Communicating and Engaging During Delivery

Whether you’re already starting to deliver your projects or are still working on your Business Cases, it is key that you continue to put communications and engagement at the heart of your respective projects’ strategies and visions.

This guidance has been developed to help you maintain and progress your communications and engagement from Business Case to project delivery.

How to engage with branding during delivery

As you move into project delivery, it’s important to adapt your branding to ensure you continue to engage with the stakeholders your projects are impacting the most. We have published this guidance resource for branding and project delivery to help you achieve this.

Towns Fund Communications and Engagement playbook

This communications and engagement playbook provides a comprehensive overview of the resources available to you on communications, consultation, community and stakeholder engagement through the Towns Fund Programme.  These resources can help you develop your Business Cases and enhance project delivery to support you in this next stage of the programme.

As you finalise your Business Case and look ahead to delivery, we know that you will need to engage communities about your plans and keep them informed as your project progresses. This resource guide provides you with links to a range of documents to help you do just that.