Description:
We welcome you to join the second event in our Business Case Festival. The Business Case Festival takes you on a deeper dive into each of the cases in the Five Case Model as well as engagement in your business cases. Each session will provide you with a greater understanding of the key elements of the relevant case, highlighting Green Book guidance and industry good practice. It is aimed at practitioners within the Town who will be preparing or managing your business cases.
This webinar will focus on the Economic Case. The Economic Case assess the costs and benefits of the proposed investments and the resulting value for money. This session will go into a bit more detail on the economic benefits that we would expect to analyse, including non-monetised benefits, and top tips for estimating them.
This webinar will explore the Economic Case in more detail, and it is advised that those that are less familiar with business cases watch the recording of our Introduction to Business Cases webinar prior to attending this webinar. This recording will provide you with a base level understanding of business cases.
This will be a LiveStream event, and there will be plenty of time for Q&A. It will be recorded for those who cannot attend during the session.
About the speakers:
Adriana Moreno Pelayo is an experienced Economist at Arup with nine years of experience, having developed a wide variety of business cases across different sectors, particularly in the transport sector. She coordinates the transport business case network at Arup and sits in the committee of the Transport Economists Group. Adriana recently contributed to Arup’s paper on how to reform the Green Book and has presented at different events on the topic. She led the Introduction to Business Case webinar back in November 2020.
Danny Collins is a Director of Economics at Savills with over 15 years experience of development consultancy, specialising in property market analysis and economic benefits assessment of major development projects, including new master planned communities, town centre studies, and infrastructure projects. Danny has particular expertise in developing the economic case for public sector investment projects.